Style Guide
<We'll Guide You Out of the Woods/>
<We'll Guide You Out of the Woods/>
Forest is the dominant brand color. Lightning is secondary. Backlight is accent only. Colors are weighted by usage proportion.
Only use these approved foreground/background combinations. Pairing B (Forest on Moonlight) is best for documents and reports.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
{We'll Guide You Out of the Woods}
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
A natural blend of organic and digital, daring to be different.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
const brand = { forest: "#26413E", lightning: "#E9E730" };
Three variants: Primary (horizontal), Stacked (two-line), and Icon (braces only). Always include curly braces with the logotype.
119 x 55px minimum
211 x 30px minimum
25 x 30px minimum
Logo can scale to 100% width when affixed to bottom of page
Use BracesSkinny only in tight spaces: favicons, browser tabs, small UI icons, app badges.
Use BracesSkinny where the standard braces icon would fit. The standard icon is always preferred at larger sizes.
Always include curly braces with the logotype
Maintain minimum clear space around the logo
Use SVG files for large-scale reproduction
Alter logo ratio, elements, or arrangement
Use logo in non-brand colors
Use logotype without the brackets
Add strokes or styles to the logo
Use logo inline with copy. Use brand typeface instead.
Scale rasterized logo until blurry. Use SVG for large scale.
Use brackets without minimum clear space between them
Change the logo typeface
Use bracket icon as a repeated pattern
Use #37EEFB (Backlight Bright) on white or light backgrounds. Use #04CEDC or #03838C instead.
Use Pairing B (Forest on Moonlight) for documents and reports
Forest is dominant. Lightning secondary. Backlight accent only.
US Letter size (8.5 x 11"). Never A4.
Roboto Condensed for headers, Space Grotesk for body
Section headers as full-width Forest-filled tables
Use Arial, Calibri, or other non-brand fonts as primaries